This senior level course draws on the principles of Microeconomics to explain the behavior of customers (demand) and firms (supply) in the market and shows their application to the problems faced in managerial decision-making. Initially the focus is on the demand decisions of consumers and their effects on the revenues of the firm. Emphasis then shifts to the internal decisions of the firm with regards to production and costs. The course continues with a study of the operations of the firm under different market structures and the significance of these structures in influencing key strategic decisions of the profit maximizing firm and concludes with an analysis of game theory.